Forthea

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Key Responsibilities

Forthea is currently seeking an Account Executive to drive new sales revenue in the digital marketing field that will be responsible for:

• Convert qualified prospects into new clients
• Prospect and qualify new leads as needed
• Manage database for prospective targets, including consultants, prospects, current clients, etc.
• Conduct needs analysis meetings with prospects; produce all presentations for new business pitches, and handle all additional materials that may be needed - reels, computer equipment, agendas, collateral materials, etc.
• Prepare new business proposals and review with prospect, answering any questions they have; work with agency leadership and production departments to develop, if necessary
• Continue to follow-up and work to close outstanding opportunities not closed during proposal review meeting
• Provide post-sale support to the Accounts and Production teams, including making introductions, leading kickoff meetings, handing off requirements and addressing outstanding issues related to the sales, if they arise
• Periodic meetings with Account Manager to review success status
• Periodic meetings with Client to review overall progress, strategy, satisfaction and any new needs
• Stay abreast of all current agency accounts for reference in new business presentations
• Assist agency leadership with research, and information gathering
• Research and pursue sales and networking opportunities to grow client base
• Attend networking and marketing events as well as other seminars, expos, fairs, performances, etc. that present opportunities to promote the company
• Able to travel locally and out of town occasionally
• Exceed quarterly and annual sales quotas

Qualifications

 Qualified individuals will possess the following attributes:

• Minimum Education: Bachelor's Degree from 4-year, accredited college
• Minimum Experience: 2+ years account executive/sales experience (preferably with an agency)
  • Proven success in developing new business, writing client proposals and managing complex sales cycles from generating leads to closing deals
  • Proven track record of penetrating and expanding large corporate accounts
  • Proven track record of exceeding quotas and goals
  • Experience in selling in a competitive environment
• Minimum Field-of-Expertise: None required
• Minimum Computer Experience: Some knowledge of Microsoft Word, Excel, Outlook and PowerPoint
• Minimum Attitude: Inspiring

Star Qualities

Ideal/Icing Qualifications (Non-Required):

• 4+ years direct sales experience (preferably with an agency).

• Any advertising sales and/or professional services sales experience (e.g. newspaper advertising, billboard / outdoor advertising, TV advertising, radio advertising, etc.) 

• Strong executive-level/decision-maker contacts in enterprise and mid-market companies, in such verticals as: Real Estate (Builders, Developers, Contractors); Dealerships / Automotive; Hospitals / Surgery Centers; Legal / Law Firm Sales; Apartment Services Sales.

• Experience with digital marketing services such as SEO, PPC, Social Media, Email Marketing & Web Design.

• Experience using website analytics software (Omniture, Google Analytics, Google AdWords, etc) a plus.

**IMPORTANT: These Ideal/Icing qualifications are simply a “plus”, but NOT AT ALL REQUIRED TO BE SERIOUSLY CONSIDERED FOR THIS POSITION.  

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Learn more

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Process + Application

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

• Location Central Houston, TX
• Position Full-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude

These roles are responsible for planning, optimizing, implementing and analyzing natural search engine marketing activities. This position is key to future growth and will be responsible for the top-to-bottom management of our clients’ SEO & digital marketing activities.

You will be working closely with senior planners and account management across the company and serve as an integral part of the service organization and the company’s overall growth. Success at Forthea comes from someone who is naturally energetic, entrepreneurial, effective, humble and who simply hates to lose.

Key Responsibilities

• Conduct keyword research and selection for SEO projects based on client needs 
• Analyze website architecture and document changes required for SEO 
• Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings 
• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations 
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates 
• Optimize landing pages for conversion and performance improvement 
• Serve as liaison with SEO Vendor Tool contacts 

Qualifications

• 1-3 years SEO experience 
• Good writing and verbal communication skills (including presentation skills) 
• Strong analytic skills and ability to relate results to client business objectives 
• Proficient at managing projects and able to multi-task, organize, prioritize and structure workload 
• Proficient with Search engine interfaces, tracking tools (analytics) and procedures (both search and online) 
• A thorough grounding in at least one of the following: technical SEO, SEO Content and/or Promotions/Linking.  

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Learn more

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Search Engine Optimization

We optimize search by understanding customer intent, growing your visibility, and delivering a compelling user experience to maximize leads.

Learn more

Process + Application

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

• Location Central Houston, TX
• Position Full-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude

The Director of Accounts is responsible for overseeing the management of client relationships and success across teams. They will lead a team of account managers who manage clients. They will also act as the direct point of contact for various enterprise-level accounts. This role will report directly to the VP of Client Services. This is a key client-facing position which will be responsible for leading and growing key relationships, provide leadership across all of client services, and will hold accountability for the health and growth of accounts and teams.

Key Responsibilities

• Account Management - Oversee overall management of all client relationships across a set of teams. Owns the relationship for enterprise level accounts. Knows the decision makers and C-Suite contacts for all accounts. Ensure our clients view us as a partner to help with overall company strategy and consulting. Able to step into help with difficult client situations across all teams.
• Delivery & Performance Management - Coaches and oversees the team’s delivery process, providing regular feedback and suggestions. Holds team accountable for achieving plan objectives across client accounts and consistent execution of the process.
• Team Development - Develop direct reports and help with their team’s development as well. Grow account managers’ hard and soft skills. Act as a coach and mentor for direct reports as well as entire client services team. Recruit hire and train future account leaders. Train account leads to be able to be a consultant to clients 
• Client Strategy - Responsible for the overall design of the client strategy and planning process, including onboarding process, review and meeting processes, etc. Present strategies and proposals for client upsells.
• Able to step in and lead client meetings when needed across multiple teams being managed. Able to "tell the story" to the client with their eyes closed. Able to think on feet and handle the most difficult client questions and situations. Lead client meetings with or without support from rest of the team on enterprise-level accounts under their management.
• Focuses on doing what is best for all clients. Always acts in the best interest for all clients and ensures that all team members are doing so as well and sets the example on this for others. Goes above and beyond what is asked from the client to find other ways to help them.
• Responsible for hitting client and team retention targets (and financial benchmarks). Creates strategy to hit targets and supports implementation across teams.

Qualifications

Skills

• High Standards – expects personal and team performance to be nothing short of their best.
• Communication Skills – speaks and writes clearly and articulately without being over verbose or talkative. Great listener.
• Presentation Skills - Skilled in presenting and having command with senior level clients and large rooms of people.
• Client/Relationship Focus – dedicated to meeting and exceeding expectations of clients, establishes and maintains effective relationships with clients.
• Action Oriented – enjoys working hard, full of energy for new challenges, seizes opportunity
• Intelligence/Learner & Teacher – learns quickly when facing new problems, relentless learner, open to change, loves finding best practices, enjoys challenges and finding solutions
• Creativity – comes up with new and unique channel and business ideas, and always adds value.
• Strategic Thinking – able to see and communicate the big picture in an inspiring way. Proven ability to deeply understand a client’s business model, generate strategic ideas and effectively communicate/influence C-suite.
• Develops Team & Others – provides challenging and stretching tasks/assignments aware of each person’s goals, constructs compelling development plans and executes them. Able to work with broad spectrum of people - senior to junior level, multiple mindsets.
• Organization and Planning – plans, organizes, schedules and budgets in an efficient, productive manner. Focuses on key priorities.
• Follow-through on Commitments – lives up to verbal and written agreements, regardless of personal cost.
• Analytical Skills – able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
• Attention to Detail – does not let important details slip through the cracks or derail a project.
• Persistence – demonstrates tenacity and willingness to go the distance to get something done.
• Proactivity – acts without being told. Brings new ideas to the company.

Requirements

• 10+ years of proven client service/account management success, including extensive agency experience
• 5-10+ years of demonstrated success managing/coaching people and building effective teams (including teams of 10+)
• 3-5+ years of PPC/SEO experience, with ability to create successful “high-level” channel strategies –strong knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, etc.)
• Strong computer skills, particularly Microsoft Excel and PowerPoint
• Experience managing and building large multi-channel relationships
• Proven track record of building relationships with senior level contacts and peers
• Masters or MBA a plus
• Project management certifications/experience a plus
• Previous P/L responsibility a plus
• Ability to travel – Once a quarter (may fluctuate dependent on client needs)

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Learn more

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Process + Application

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

• Location Central Houston, TX
• Position Full-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude

The Technical SEO will audit, analyze, and execute technical initiatives on client websites.We’re not necessarily looking for a SEO veteran but rather someone who knows their way around a website’s backend, code, etc. and wants to add ‘SEO’ to their talent stack.

We are looking for a motivated, data-driven individual who can bring their technical knowledge to the table to help us design and execute SEO projects that adhere to best practices and also help us achieve cutting-edge results through testing and innovation.

Key Responsibilities

• Technical analyses of client sites 
• Strategy development with a short, mid and long-term eye based on best practices. 
• Work with Account leads, team members, client contacts and development teams to sell in and shepherd through technical recommendations. 
• Utilize various web analytics data to gauge effectiveness of initiatives. 
• Tell us something we don’t know on a daily basis 
• Run audits and identify/address technical issues that impact all users from the customer to search engine bots 
• We’re looking for an A-game and someone who’s not only passionate about digital but also sees the value of adding ‘SEO expert’ to their resume.

Qualifications

• Experience with Regex/Xpath, Javascript or other programming language. 
• Strong understanding of HTML.  
• Web Development chops. 
• Experience working with back-end elements such as .htaccess, robots.txt, XML sitemaps and site speed optimization. 
• Experience with web analytics software, content management systems, and web servers. 
• Comfortable with complexity and working with large enterprise websites
• Ability to lead conversation around information architecture, taxonomy and URL structure 

Star Qualities

• Understanding of SEO best practices, a big plus. 
• Experience in project management and working cross-functionally to accomplish business goals. 
• Strong problem solving and analytical skills. 
• Strong attention to detail and organizational skills. 
• Excellent verbal, written, and interpersonal skills. 
• Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives. 
• Highly responsive and proactive, supportive of team and partners. 
• Proven ability to work and interact with multiple stakeholders 

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Learn more

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Search Engine Optimization

We optimize search by understanding customer intent, growing your visibility, and delivering a compelling user experience to maximize leads.

Learn more

Process + Application

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

• Location Central Houston, TX
• Position Full-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude

The Paid Media Specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients’ PPC activities.

The ideal candidate will be comfortable engaging, negotiating, and consulting with clients and outside vendors as well as developing relationships with company stakeholders, including management and team member groups.

Additionally, the paid search specialist will work closely with cross-functional team members and serve as an integral part of the service organization and the company’s overall growth strategy. The ideal candidate will be energetic, entrepreneurial, effective, humble and someone who simply hates to lose.

Key Responsibilities

• Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets and performance testing/optimization
• Develop near-term and long-term PPC account strategies and roadmaps
• Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins
• Keyword analysis, including keyword list building, search volume analysis, and recommendations
• Work closely with search engine reps on proposals and optimization plans
• Campaign bid management and optimization using tracking tools determined by the client
• Copy development for paid search listings
• Management of client billing, budgets, and reporting

Qualifications

• 1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buying
• Effective writing, verbal communication, and presentation skills
• Strong analytic skills and ability to relate results to client business objectives
• Proficient project management skills
• Able to multi-task, organize, prioritize. and structure workload
• Proficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)
• Excellent client and account service record
• Strong track record of delivering high-quality results for clients
• Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans
• Industry work experience in marketing, advertising, PR, communications, consulting, or similar
• Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint

Star Qualities

• Superb attitude
• Google Adwords professional (GAP) certified
• Demonstrated leadership and ownership of multiple client accounts
• Strong analysis skills that result in measurable savings for clients
• Well-considered recommendations and rationales
• Self-starter with the ability to work autonomously
• Able to come up with novel and creative solutions to problems
• Keep up to date with the latest news and advances in the online display, search engine, and SEM industry, including identifying trends, new approaches, etc.

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Learn more

Search / Display / Social

Our funnel-driven paid media approach connects with customers from research to conversion, tracked to your business goals and backed by data.

Learn more

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Process + Application

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

• Location Central Houston, TX
• Position Full-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude

This role leads a team of specialists across all marketing channels and is ultimately responsible for the success of a client's engagement within Forthea. Account Leads have all the Star Qualities of a digital specialist, but work more autonomously and are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.

Key Responsibilities

• Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
• Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
• Strong relationships with search/online community vendors for optimal service and results
• Contribute to new business pitches
• Develop, motivate and train Junior Specialists and Digital Specialists
• Client account management and up-selling of services where applicable
• Project management of all digital initiatives as they relate to the client
• Ensure team members schedule and lead pre-kickoff meetings
• Assist with the scheduling and leading client kickoff meetings
• Recap kickoff meetings and send to client and internal team
• Ensure team has requested client logins and necessary content and enter info into NetSuite
• Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
• Monitor time for setup tasks to ensure it is within the allocated budget
• Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
• Confirm completion of setup tasks
• Correspond with client through setup process to inform them of status
• Assign ongoing tasks for internal team
• Review ongoing plans, ads, press releases, etc. and send to client for approval
• Regularly update client via email on the status of their account (or ensure direct client contact has)
• Schedule monthly status calls with client (or ensure direct client contact has)
• Deliver monthly reports for marketing clients (or ensure direct client contact has)
• Asses client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists
• Manage client’s satisfaction. Satisfaction = perception – expectation
• Work with client’s outside vendors if necessary
• Regularly check Google analytics codes are in place
• Check project time used weekly and manage internal team’s time
• Create weekly status reports for account management meetings
• Asses time used on every project weekly for weekly project control meetings

Qualifications

• 3-5 years online marketing experience with a strong background of planning and buying online campaigns
• Bachelor’s Degree from 4-year, accredited college.
• Excellent client and account service record; track record of accomplishing successful results for clients.
• Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
• Ability to specify technical changes to technical/development teams
• An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
• Experience with PPC – Management of Pay per click programs
• Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
• Experience using a CMS and an understanding of the impact they have on SEO
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Excellent Microsoft Office skills
• Comfortable interacting with C-level executives
• Outstanding customer service skills
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Learn more

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Process + Application

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

• Location Central Houston, TX
• Position Full-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude

The Client Brand Manager serves as the primary strategic lead for assigned client engagements, ensuring high-quality execution, performance, and client satisfaction. This individual partners closely with internal specialists across multiple digital marketing channels and maintains a strong mid-level client relationship.

This is a part-time, contract role (approximately 20 hours/week) that can be performed remotely from any location.

Key Responsibilities

Client & Account Leadership

• Own the overall success of assigned client engagements, balancing performance, budget, and client expectations
• Serve as a primary point of contact for clients, maintaining strong, professional relationships
• Proactively identify opportunities to enhance performance, expand scope, or introduce innovative solutions
• Manage client satisfaction by aligning delivery to clearly defined expectations

Strategic Oversight

• Oversee day-to-day performance of digital marketing programs, including paid media, search, and online initiatives
• Review and guide strategic recommendations such as bidding strategies, creative direction, and optimization plans
• Evaluate campaign data and analytics to inform performance improvements and strategic pivots

Team & Project Management

• Coordinate and oversee work completed by specialists and project managers across marketing channels
• Assign project tasks, clarify scope and timelines, and ensure alignment with allocated budgets
• Monitor time and effort against project constraints and communicate risks or adjustments proactively
• Review deliverables (e.g., keyword research, creative assets, templates, campaign plans) prior to client presentation

Client Communication & Reporting

• Support or lead client kickoff meetings and key milestone discussions
• Provide clear written communication to clients regarding project status and performance
• Ensure monthly reporting is delivered accurately and on schedule
• Participate in or support monthly client status calls as needed

Cross-Functional & Vendor Collaboration

• Collaborate with internal teams and external vendors to ensure seamless execution
• Ensure analytics tracking (e.g., Google Analytics) is properly implemented and maintained
• Support new business initiatives or pitches when applicable

Day-to-Day Responsibilities

• Ensure project setup requirements and client access credentials are obtained and documented
• Review and approve setup and ongoing deliverables before client submission
• Monitor weekly project time usage and overall account health
• Create or contribute to internal status updates and account management reviews
• Assess campaign performance and recommend optimization or growth opportunities

Qualifications

Qualifications

Required

• 3–5 years of experience in digital or online marketing, preferably within an agency environment
• Strong background in planning, executing, and optimizing online marketing campaigns
• Demonstrated success managing client relationships and delivering measurable results
• Solid understanding of SEO, PPC, and factors influencing search performance
• Experience using analytics platforms such as Google Analytics
• Ability to analyze data, identify insights, and make informed strategic decisions
• Strong written and verbal communication skills
• Highly organized, self-directed, and comfortable working independently in a remote environment

Preferred

• Bachelor’s degree from an accredited four-year institution
• Experience working with CMS platforms and understanding their impact on SEO
• Comfortable interacting with senior stakeholders and executives
• Proficiency with Microsoft Office or equivalent productivity tools

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Learn more

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Process + Application

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

• Location Central Houston, TX
• Position Part-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude